first it makes the whole review idea to non legit since the publishers get paid to review certain apps and say good things about them, also if you pay more you will be featured on the main page / home page and reviewed with 5 start review, so it made me wonder how many other good apps out there didn't pay to the review sites and therefor did not reach us or got our attention,
that is why i built the Apps2C site, it is a FREE advertising site for your iPhone app, you can add a description, category, youtube video that demonstrate your app,
users can rate the app, and you can add links to your site, app-store download link etc. try it now, its free and it will be free forever, that is my promise to you, put your app today, publish it, add reviews and rank it, share the link to it with your users and social network friends, it will drive more traffic to your iDevice apps,
hope it will help all of you out there trying to publish / advertise your app,
GoodLuck,
Shay.